Coach Training

Life's Little Lessons

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Life Coaching Group

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JUMP START Your Coaching Practice
Without Spending a Fortune...


*Get to the source quickly and easily.


A 12–Week Intensive Coaching Program designed for both the beginner and those working towards mastery. (Delivered by Teleseminar)


Learn HOW to Coach with Confidence and/or
Improve and Master Your Coaching Skills


"...voluminous knowledge, innate wisdom, and advanced mastery..."

Approved Coach Specific TrainingContinuing Coach Education ProviderBoard Certified Coach

Life Coaching Group's 60–hour Laser Coaching program has met stringent criteria and is accredited by the International Coach Federation (ICF) . ACSTH or CCE Units may be used towards ICF certification (ACC, PCC, or MCC) OR towards renewal of any current certification. (60 Core Competencies) Under new ICF membership policy, individuals will need to complete at least 60 hours of coach specific training to become a full ICF member. This course plus the mentor group meets the requirement. For additional information regarding coaching certification: The course has also been approved by The Center for Credentialing and Education (CCE) offering the Board Certified Coach (BCC) credential as a means to independently verify that applicants have met professional coaching competency standards.

Have You Started and Stalled in Your Coaching?

  • Are you in love with coaching but not getting the results you want?
  • Have you taken some classes, read some books, even completed some training but know that there is still more to learn?
  • Are you calling yourself a coach but deep down questioning yourself?
  • Are you looking for effective tools to boost your confidence and learn techniques to make your coaching much more powerful and efficient?
  • Are you hesitant to invest a great deal of money and time to get in gear?

The Laser Coaching Intensive course is a gem. It really should be a required course for anyone considering a career in coaching or wanting to elevate their coaching skills. Master Coach Marion Franklin The course was both conceptual, teaching us the concepts of listening, themes, structures and needs and also instructional with the specific details and demonstrations of how to apply those concepts in a coaching conversation effectively.
Valerie Liberty, ACC, Weight Loss Coach,

Do you still feel as though you are the only coach who is:

  • lacking confidence?
  • feeling as though you are not doing enough for your clients?
  • scrambling and winging it as you go?
  • having a hard time getting to the bottom of things quickly?
  • not providing the best possible value?
  • talking in circles or lost in the details?
  • finding it easy to fall into 'fixing and solving' mode?
  • not delivering the value to your clients that would justify higher fees?
  • Not able to say what you are thinking for fear of offending or losing your client?
  • coaching without receiving constructive feedback?
Marion Franklin

I have completed three ICF approved coach-training programs that taught me a great deal ABOUT coaching

but this one is the only one that even approached Master Coach Marion Franklin teaching me HOW TO coach. It provided double the hands-on practice as well as more feedback than the other two combined. The small size of the class allows for in-depth discussion and ample room for questions.

The vast amount of information that Marion shares coupled with her 19 years of experience and talent as an instructor were invaluable. There is a generosity of time and information as well as accessibility that is different from many who facilitate rather than instruct. Marion Franklin
Elizabeth Coons, Personal Results Coach for Women

I had been coaching for over seven years when I took Marion's training...I had gone to two different coaching schools plus done a lot of extra trainings from other coach programs and nothing compared to what I have gotten from Marion. Master Coach Marion FranklinFor the first time, I feel like a confident, informed, prepared coach...listening differently to my clients, and therefore, far more effective. I think you would be making a wise choice to work with Marion ... Someone so skilled, experienced and knowledgeable at what she does.
Tonja Evetts Weimer, ACC –

As a result of this 12–week program, you will

  • Know the value of your coaching, attract more clients, and keep them longer
  • Actually know what masterful coaching sounds like and have a literal outline for a coaching conversation (not a formula!)
  • Establish more meaningful coaching relationships and generate more referrals
  • Build more confidence and competence as a coach while doing what you love
  • Learn how to say what you need to say without fear of losing your client
  • Heighten awareness of your strengths and feel more authentic
  • Learn proven tips and techniques so you can move the conversation forward and keep it flowing even when you feel unsure of where to go next

Marion created an open atmosphere for everyone to participate, practice, make mistakes, demonstrate strengths, get constructive feedback, and learn in a safe place. The depth of her Master Coach Marion Franklinunderstanding of the material and ability to provide relevant examples of concepts was extraordinary. Marion provided rich resources, examples and discussions throughout the entire course. I've been stretched in ways I could never have imagined. I am taking significant learnings from this training.
Ann Fogolin PCC, PMC –

Although I have studied powerful questioning, etc., your methodology is so much more in-depth, and your reasoning and explanations behind why you do what you do regarding questioning is so clarifying! Wish I had heard this earlier!. Jean Goldsmith, PCC

Learn Laser Coaching in Laser Sessions in Laser Time
Practical and tangible — gain a clear sense of how to coach


What is Laser Coaching and Why Bother?*

––Laser means getting to the source or root quickly.

––Laser coaching is defined as a specialized coaching technique and approach that promotes quick alignment, a rapid sense of relief, and a way of quickly unblocking someone who may have felt stuck in their way of thinking for a long time.
(Thomas Leonard, 2002. Laser coaching, Class #008.)

––It does not necessarily shorten the coaching time but it does make each coaching session more effective and efficient.

Stop wasting time figuring out where to go with the client, what to ask. Learn how to recognize the 'essence' and get the client moving forward easily and skillfully.

––The most common MISperception is that it means short, quick coaching sessions. Actually, that is a BY–PRODUCT of efficient and effective lasering –– not the goal.

Using laser coaching allows you to go deeper rather than broader, thereby staying more focused, maximizing the time, and creating long–lasting change.

I have taken several coaching courses and trainings. Marion's Laser Coaching Class is the barometer against which I measure the other courses. By far, hers is the best. I left her class with the confidence of knowing HOW to coach. She masterfully teaches her students with stories, practical tools and application, and without any room for ambiguity. I honestly cannot recommend Marion highly enough. It is worth the time and investment.

I also love Marion's skill as a facilitator. Her rigor, authenticity, knowledge and experience will have you wanting more of what she has to offer.
Karen Beals, ACC, Corporate Coach

I really love that I can now clearly head where a client is holding themselves back and am able to work with that limiting belief in a tangible way. Coaching no longer feels vague and open ended to me. I learned some really great practical skills to get my clients to a shifting point WAY faster than the way I was coaching before. Master Coach Marion Franklin

I’ve taken other coaching programs that I loved, whereas this course was more practical and nuts and bolts based. It really helped me to get a handle on HOW to coach, which is ultimately the goal right!?

Your knowledge and expertise and ability create a structure to something like coaching that can often feel vague. I really like having the anatomy of a coaching call and the idea of the SHIFT.

Rebecca Tracey, TheUncagedLife

Check out a live TV interview with Marion in which she discusses her coaching philosophy and laser coaching: Marion Franklin TV Interview

"An expert knows the subject very well. A model teaches by showing instead of just telling."
by Thomas Leonard

"Tell me and I forget. Teach me and I remember. Involve me and I learn."
Benjamin Franklin
This describes Marion's style of mentoring and teaching the Laser Coaching program.

Instead of teaching a lot of theory, Marion gets down to the basic skills, but teaches you how to do it on a master coach level. Vibeke Schurch, Career Coach CoachVibeke

I've taken other programs and what Marion is teaching is unique; the methods are simple and most importantly effective. I’ve implemented them my coaching practice to help my clients figure out what’s holding them back by getting quickly to the root of the problem.

Master Coach Marion Franklin Without a second thought I would make this investment again. The value I got out of taking your coaching program is immeasurable personally and professionally. -- I can’t recommend Marion and her training program enough!

Laura Gmeinder, ACC, Leadership Coach & Business Consultant

Marion's laser coaching course is outstanding. Her techniques are powerful, and she is an incredible role model for laser coaching. I have coaching experience and expected a refresher course.

Master Coach Marion Franklin However, what I learned in twelve weeks has leap-frogged my coaching skills and the course far exceeded my expectations for improving my skills and confidence going forward. I wholeheartedly endorse Marion’s laser course for both new and experienced coaches.

Harvette Dixon, ACC LifeCoachForWork – Coaching for business performance & career acceleration

Why This Course is a Great Choice For You:

  • Individualized small group attention (limited to 6 participants)
    Every need and question is addressed so you will not be lost in a mass of people feeling frustrated.
  • Accelerate your learning process
    In 12 intensive weeks, you will experience 16 content–rich skill lessons, 8 group mentor calls, 10 supervised practice calls, and an actual pro bono client so that you will be ready to take on clients when you finish, or if you have previous experience, make your sessions much more powerful, efficient, and effective.
  • You will not be left hanging
    Individual support and supervision is available during and after the course. (See Mentor Practicum information below.)
  • Highly experiential and interactive classes
    Actually experience the learning through stories, metaphors, real–life client examples, and shared participation. Practice actual coaching relationships right from the start. You will be coaching from the first class on.
  • Cost effective quality training
    Get exactly what you need without wasting time and money. This program is exceptionally content rich and will provide in–depth material not found anywhere else such as strategies, defenses, and threats.
  • Extremely flexible schedule
    Classes meet on the telephone based on participant's availability. (Your scheduling requests are factored in.)
  • Unique teaching style
    Learn coaching from a teaching approach with stop and start explanations at every opportunity. Understand what makes coaching effective and eliminate the guess–work.
  • Short on time–commitment, long on results
    Only 3 months to getting your cash flow going. (Some coaches feel confident enough to begin charging before completion of the course.)

Master Coach Marion FranklinI found this course to be dynamite! Excellent content, great learning environment, great support. I did a lot of personal growth in this class. Learning how to do laser coaching was absolutely invaluable. I feel that my ability to be a great life coach shot up tremendously.
Diana Morgan, ACC, Life Coach

I have been impressed so many times by how value packed your course is and you don't waste any time at all on fluff. Every moment in class or practice has me learning, thinking, and absorbing such incredibly practical, real–life information.

Master Coach Marion Franklin

Only 7 weeks into the program and I see what a different experience it was working with my pro bono client using your approach. I kept thinking about the trick we learned to stay out of the story, and it really helped me see some things I know I would have missed if I had focused the way I did in the past. When I did the loop around at the end, she actually did have a shift in her thinking, and she came up with an action step all on her own! OMG, it does work!

Not only is the information you offer absolutely wonderful, you are an incredibly talented instructor. You bridge the gap of presenting things in a logical, practical manner and still have the ability to 'paint the picture' so beautifully to show us what masterful coaching really looks, feels, and sounds like when all the practical, logical pieces are put together. Thank you, Marion, for sharing your heart, your knowledge and your unique way of teaching with us.
Nikki Brown, ACC, Life Coach, specializing in homeschooling moms


(Note: The overall theme of the testimonials is about confidence
and the advantages of small class size.)

Why did I design this program?

This coaching program was initially created when I realized that I can't be the only coach who feels stuck in a coaching conversation, or insecure, or worried about the value I was delivering, rather than focusing on how the client was doing. And with my unique background as a high school teacher, blended with my decade of coaching experience, the course is designed to not only show you what coaching looks, sounds, and feels like, but to teach you HOW TO coach.

Once I discovered some very simple, powerful techniques and tools, and most importantly a particular, unique approach and "The" QUESTION to hold in mind* during every coaching conversation, coaching became effortless and the fear of not knowing where to go or the feeling that I wasn't delivering enough value disappeared. This course is purposely affordable and customized because it fits with my mission of raising the quality of coaching by helping as many coaches as possible. I love supporting new(er) coaches as they incorporate these advantages and shortcut the learning curve to become masterful and successful MUCH sooner. (Only 6 participants to a group for HIGHLY individualized attention.)

"THE" question is so powerful because it takes my attention away from interpreting. It provides me access to listening underneath instead of listening with the intent to solve or respond. My thought energetically holds the space for the other person to REALLY share.

I actually used this at an office party, and I was able to remain quiet for a longer period and learn much MORE. This, in turn, allowed me to gain rapport with everyone I talked to. I truly believe each person in the conversation really knew I was listening!Melissa Quiter, NLP Life & Business Strategist


A one–of–a–kind document –– 30 of THE most common THEMES of all coaching conversations.

With this list of themes, you will know exactly what is needed to help a client make a permanent change in their perspective. It will keep you out of the details and into masterful coaching no matter how little or how much experience you have.

Remember in school when you had to write a book report? The teacher wanted you to separate the plot (what happens in the story) from the theme (what the story is about). It's the same for coaching and this is like having a 'cheat sheet' to make it easy.

I am grateful to have had the opportunity to enter the world of Coaching with someone so knowledgeable, experienced and skilled as Marion.

Being a therapist, I was especially happy to see Master Coach Marion Franklin how deep the coaching gets into the root of what the client brings as opposed to a temporary strategy or solution and how quickly you can get results.
I highly recommend the program, you will not only gain the skill to be able to effectively help others, it will help you help others by shining light on your own blind spots!
Salony Setya, MA, LPC


All classes meet on a conference telephone line.

Weeks 1–4 are devoted to theory, skills and techniques (all experiential learning) and will meet for 1 1/2 – 2 hours twice a week at a mutually agreeable time determined by participants. (plus supervised practice – see below)

Weeks 1–12: Peer Practice Calls. At least 10 practice calls are supervised by Marion Franklin, MCC.

Weeks 5–12 – Class (skills and techniques) meets once per week. The other meeting is the supervision "Mentor Practicum" (group practice section of the course) that meets Wednesdays EITHER from 1–2:30 (ET) OR 8–9:30pm (ET)– your choice.

Weeks 5–12: For 8 weeks, you will be in an actual coaching relationship with someone NOT from your immediate group. This is in addition to practice time with your peers as described above.

Total time for the course = 60 hours – ICF credit towards ACC, PCC, or MCC certification or renewal of ACC, PCC, or MCC (60 Core Competencies). The focus of the program is on masterful coaching skills and techniques employing the ICF Core Competencies.
Following the 12 week intensive, the Mentor Practicum group offers 6 CCEU's (or ACSTH's) per 4 sessions = additional credits towards training hours (beyond the minimum requirement for ACC certification)

NEXT CLASS: September 2019 - SOLD OUT!

As part of your enrollment, you get a copy of my book (release in September): The heART of Laser-Focused Coaching: A Revolutionary Approach to Masterful Coaching

Classes always sell out early. The last 25 (out of 26) classes sold out with a waiting list - literally.
Typically, classes sell out with a waiting list so reserve NOW to get on the waiting list. (not a marketing gimmick)

Please contact me as soon as possible to make your reservation.
Early registrants receive one month free in the 'Mentor Practicum Group' ($125 value) following the 12–week program.
A deposit of $250 (physical check only) is required to reserve your spot. Deposits are refundable up until 30 days prior to start of program. Deposits become non-refundable within 30 days of the start date.


The price for the entire package is $3,200 at the start (check or credit card) OR it can be paid out in installments: $1125 (3 payments) or $680 (5 payments). This includes both the skills and training as well as the group practicum and all materials.

One Payment = $3200     3 Payments ($1125 each)    5 Payments ($680 each)

OR 3 Payment Plan ($1125 every 30 days)

OR 5 Payment Plan ($680 every 14 days)

SEE "For Those Who Love to Know the DETAILS" below

Mentor Coaching Practice – "The Practicum":

If you simply want more confidence and practice, please read about "The Practicum" offered as a stand–alone course. "The Practicum" meets one hour per week on a conference telephone line with a group of up to 10 participants and is included in "Laser Coach Your Way to Success" OR it can be a separate course for those who have already learned the methodology, skills, and theory. In this group, you will actually coach (under supervision) as well as discuss situations regarding current coaching clients. It also includes role–playing and case studies.

You receive 6 ICF approved CCEUs per 4 sessions of attendance towards certification or renewal. Each call = 90 mins.


I would be happy to address them and put you in touch with any participant who has completed the program or who has attained ICF certification after completing the program. Please contact me by e–mail or by phone (listed at the end of the page). LOTS of nitty gritty details below.

For those who love to know the details…

Outline of the 12–week program (Meets twice weekly for class plus once for practice.)
You will learn THE most important question to hold in your consciousness while coaching as well as:

  • How to uniquely listen to clients and let clients know they have been heard.
  • How to interpret what the client is saying and not saying.
  • The art of asking thought–provoking questions.
  • The art of laser coaching and getting to the root quickly.
  • The art of creating metaphors and images that help both the client and the coach.
  • How to keep from getting stuck in the details.
  • How to stay out of 'fix–it' mode.
  • How to create permanent changes –– not temporary band–aid solutions
  • How to monitor, process, and handle what is going on in YOUR mind while coaching.
  • How and when to ask for and get permission to proceed.
  • How to reframe what the client is saying so that a SHIFT occurs.
  • How to find the leverage point and create permanent shifts.
  • Understand the different types of shifts and paradigms that client's experience, when they occur, and how to use them to the client's advantage.
  • How to spot inconsistencies and patterns that sabotage a client's progress.
  • The overall 'rules' and guidelines for good coaching.
  • The points to remember and be aware of when coaching.
  • What great coaches do so that their coaching is of the highest quality.
  • The biggest mistakes new(er) coaches make that sabotage a successful practice.
  • How to assess whether or not the client is coachable.
  • Learn about the defenses, threats, and strategies clients use and feel that can undermine their success.
  • Learn about the different structural frameworks.
  • How to handle a shared belief between coach and client.
  • Learn about clients' self–invalidations and how to understand underlying motives more fully.
  • Learn the necessary ingredients for successful coaching.

Included: Clean Sweep Assessment; NeedLESS Program*
For the description, significance, and purpose...



How This Course is DIFFERENT From the Others

It distinguishes itself from other programs because the lessons are taught through stories, metaphors, and real client examples, lots of VERY individualized attention, and emphasis is placed on producing permanent change. This is a substantial program with NO FLUFF of any kind and coaches truly learn to coach with confidence even before the program is completed. (Read Testimonials) This course continually pulls all of the learning together rather than the typical compartmentalized instruction. There are practice lessons built into the program that contain teaching while offering an opportunity for trying out coaching in a safe and supportive environment with immediate, relevant feedback.

For 8 weeks, you will be in an actual coaching relationship with someone not in your immediate group. This is in addition to practice time with your peers outside of the structured time.
Upon completion of the pro bono coaching relationship, you will receive one hour of feedback based on your coaching recording. The feedback conversation is always available (recorded).


Coaching is designed for those who want to improve or make changes in their lives – go from good to excellent, and to help people become their best. The course will help you gain greater clarity and understanding of the structures at play which prohibit a client's growth and effectiveness and then how to help clients attain their vision. It follows the Structural Alignment™ method of coaching.

*Structural Alignment™=Aligning truth, vision, and purpose

A little bit about Marion:

Marion FranklinAfter taking many personal development workshops and classes, I found out that all of the transformations I was observing were happening through a process called coaching. When the facilitator said that he would teach us how to do what he was doing – I was the first one to sign up! I was SO curious to find out how he could figure things out about people as quickly and accurately as he did. He would ask a few questions, make some comments, and next thing I knew people were thinking entirely differently.

After coach training and eventually co–facilitating, I noticed some missing pieces and created a 4–week teleclass to fill in the gaps. That course is now integrated in the "Laser Coach Your Way to Sustainable Success" program. After a decade of coaching and as a Certified Master Coach (MCC) through the International Coach Federation (ICF), I am still as passionate and enthusiastic as when I started. For my full bio, click here: About Marion


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Clean Sweep Assessment: An easy–to–complete Assessment that looks at physical environments, well–being, relationships, and money. After taking the assessment, you may use it as a great starting tool with your clients to help pin–point aspects that need addressing and/or coaching.

NeedLESS Program: One of THE most powerful, life–altering programs. It examines underlying personal needs that usually manifest as negative behaviors when not met. The program is all about identifying personal needs and then finding ways to get them filled leading to a greater sense of fulfillment and happiness.

Both of these help with getting rid of distractions and finding out what holds you back from your greatness.

*All programs are best used with clients AFTER the coach has personally experienced them first–hand.

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  • Certified Coach Marion Franklin
  • Certified Coach Marion Franklin
  • Certified Coach Marion Franklin
  • Certified Coach Marion Franklin   Certified Coach Marion Franklin